Discover how the University of Missouri boosts attendance and engagement at their movie screenings using Swank’s Experiential Events.

Swank was recently able to attend a movie screening at the University of Missouri (Mizzou), and chat with students and event organizers about the value Experiential Events bring to their programming. At the event, students enjoyed a Halloween-themed screening of “The Nightmare Before Christmas” with themed trivia for pre-show entertainment.

“I thought the trivia was a great idea for Swank to bring that in,” shared Kenzy Komhouse, film chair for Mizzou’s Campus Activities Programming Board. “The students definitely enjoyed it, I could tell.” Students at the event echoed this sentiment, with one in attendance saying: “It’s really fun having something to do while we’re waiting for the movie so we’re not just waiting here.” Another student said: “We love trivia and we love that they’re giving it to us before the movie as a way to keep us entertained.”

“I think [trivia] definitely increased our attendance, as well, because we put it in our promotions. I think people really do enjoy that.”

– Kenzie Klomhouse, CAPB Film Chair

The trivia is one of the turn-key programming options – called Experiential Events – Swank offers schools at no extra cost to increase engagement at their movie screenings. The trivia is played in real-time using Kahoot! to make implementation as easy as possible for event organizers. “I think Kahoot! was a very good platform to use cause it’s very nostalgic and coordinated to the event,” Kenzie shared. “I think it definitely increased our attendance, as well because we put it in our promotions that there would be trivia. I think people really do enjoy that.”

Mizzou had prizes on hand for the trivia winners to incentivize participation and make the event more exciting. “Students loved the prizes, as well,” Kenzie said. “College students especially love getting free stuff.”

In addition to trivia, Swank also offers free BINGO games themed to specific movies or franchises, as well as movie discussion guides to create more impact at events.

If you’re interested in adding an Experiential Event to your next movie screening, contact your Account Executive for more information!